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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003 2003
Availability: Items available for loan: Central Library (2)Call number: 658.83 HAI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 HAI.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
  • Haig, Matt
Material type: Text Text
Publication details: London ; Sterling, VA. : Kogan Page,2003 2003
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris, 1944-
  • Pulford, Alan
Material type: Text Text
Publication details: New Delhi: Crst Publications,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

Marketing/ John W. Mullins, Orville C. Walker ,Harper W. Boyd and Edinburgh Business School by
  • Mullins, John W
  • Walker, John W
  • Boyd, Harper W
  • Edinburgh Business School
Material type: Text Text
Publication details: Lebanon: Arab International education,2003 2003
Availability: No items available.

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