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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Material type: TextTextPublication details: London ; Sterling, VA. : Kogan Page,2003 2003.Description: viii, 310 p. ; 24 cmISBN:
  • 0749439270
Subject(s): DDC classification:
  • 658.827 H1494
Online resources:
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.827 HAI (Browse shelf(Opens below)) Available 000000172
Total holds: 0

Includes bibliographical references (p. [301]-302) and index.

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