Marketing research : an applied approach / Naresh Malhotra, David Birks.
Material type: TextSeries: Prentice Hall international editionsPublication details: Harlow : Pearson Education / Prentice Hall, 2000.Edition: European edDescription: xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.)ISBN:- 0139229647
- 9780139229640
- 22 658.83 MAL
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.83 MAL (Browse shelf(Opens below)) | Available | 000047353 | ||
CD | DVD - With book | Central Library First floor | 658.83 MAL (Browse shelf(Opens below)) | Available | 000047356 |
Total holds: 0
Original 3rd ed. entitled: Marketing research : an applied orientation.
Includes bibliographical references and index.
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