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		Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by Ford, Kevin Material type: Text Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005 Online access: Publisher description Table of contents only Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR. Log in to add tags Add to cart (remove)
		The Marketing Plan Handbook / Marian Burk Wood. by Wood, Marian Burk Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005 Online access: Table of contents Availability: Items available for loan: Central Library (2)Call number: 658.802 WOO, ... Log in to add tags Add to cart (remove)
		Market-based management : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J Edition: 4th ed. Material type: Text Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005 Availability: Items available for loan: Central Library (1)Call number: 658.8BES. Log in to add tags Add to cart (remove)

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