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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by
  • Lane, W. Ronald
  • King, Karen Whitehill
  • Russell, Thomas, 1941-
Edition: 17th ed. Pearson international edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Central Library (1)Call number: 659.1 LAN.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
  • Arens, William F
  • Weigold, Michael F, 1958-
  • Arens, Christian
Edition: 14th ed., International student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, United States : McGraw-Hill Irwin ; c.2013
Availability: Items available for loan: Central Library (5)Call number: 659.1 ARE, ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (6)Call number: 659.1 CLO, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 CLO.

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
  • Moriarty, Sandra E. (Sandra Ernst)
  • Mitchell, nancy
  • Wells, william
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title:
  • Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.

Instant advertising / Bradely J. Sugars. by
  • Sugars, J. Bradley
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2006
Availability: Items available for loan: Central Library (1)Call number: 659.1 SUG.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Singapore] : McGraw-Hill Education, c.2015
Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.] by
  • Engel, James F
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati : Pinnaflex Educational Resources, c.2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 PRO.

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken ; translated by Mary Whittall. by
  • Pricken, Mario
  • Whittall, Mary [translator.]
Edition: New ed., rev. and updated.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Original language: German
Publication details: New York : Thames & Hudson, 2008
Availability: Items available for loan: Central Library (1)Call number: 741.67 PRI.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 7th ed., global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, Essex : Pearson Education Limited, c.2016
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

Effective advertising : the Daily telegraph guide for the small business / H.C. Carter. by
  • Carter, H. C. (Henry Charles)
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1986
Availability: Items available for loan: Central Library (1)Call number: 659.1 CAR.

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