Principles of advertising & IMC / Tom Duncan.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2005.Edition: 2nd ed., International edDescription: xxvii, 774 p. : ill. (col) ; 28 cmISBN:- 0071111182
- 0072537744
- 0072956151
- 9780072956153
- Principles of advertising and IMC
- 658.827 DUN 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.827 DUN (Browse shelf(Opens below)) | Available | 000031524 |
Total holds: 0
Includes glossary.
Includes bibliographical references and indexes.
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