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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: The McGraw-Hill / Irwin series in marketing Edition: 5th ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2001 Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL. Log in to add tags Add to cart (remove)
		Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2005 Other title: Principles of advertising and IMC Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN. Log in to add tags Add to cart (remove)

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