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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (6)Call number: 659.1 CLO, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 CLO.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 7th ed., global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, Essex : Pearson Education Limited, c.2016
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

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