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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 10th ed., Global edDescription: 669 p. : ill. ; 26 cmISBN:
  • 9781292017396
  • 1292017392
Other title:
  • Advertising and IMC : principles and practice
Subject(s): DDC classification:
  • 22 MOR 659.1
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 659.1 MOR (Browse shelf(Opens below)) 315 Available 000038579
Total holds: 0

Index : p. 650-669.

Glossary : p. 621-638.

Includes student access code inside : My Marketing Lab.

Bibliography : p. 639-649.

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