Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante.
Material type: TextPublication details: Cham : Springer, c.2015.Description: xv, 188 p. : ill. ; 24 cmISBN:- 9783319176161 (pbk.)
- 320.014 GIA 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | THe Middle East Observer | 320.014 GIA (Browse shelf(Opens below)) | 2202 | Available | 000032324 |
Includes bibliographical references.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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