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CEO branding : theory and practice / edited by Marc Fetscherin. by
  • Fetscherin, Marc [editor.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 658.42 CEO.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by
  • Seitel, Fraser P [author.]
  • Doorley, John [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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