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Marketing Research : An Applied Approach / Naresh K. Malhotra & David F, Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: Rev. 2nd European ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2006 2006
Availability: Items available for loan: Central Library (2)Call number: 658.83 MAL, ...

Marketing Research : An Applied Approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 6th ed. Global Edition
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2010
Availability: Items available for loan: Central Library (3)Call number: 658.83 MAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 MAL.

Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. by
  • Malhotra, Naresh K
  • Baalbaki, Imad B
  • Nasr Bechwati, Nada
Edition: Arab world ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education Limited, c.2013
Availability: Items available for loan: Central Library (5)Call number: 658.83 MAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 MAL.

Marketing management and information technology / Keith Fletcher. by
  • Fletcher, Keith, 1948-
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York, United States : Prentice Hall International, 1990
Availability: Items available for loan: Central Library (1)Call number: 658.802 FLE.

Distribution research / Tom Cannon. by
  • Cannon, Tom
Series: Sutcliffe, Jack Intertext marketing research series ; | Woodcock, Peter Intertext marketing research series ;
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Aylesbury, United Kingdom : International Textbook Company Limited, 1973
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAN.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Availability: Items available for loan: Central Library (3)Call number: 658.83 MAL, ...

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
  • Kaushik, Avinash [author of introduction, etc.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Mcgraw-Hill, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
  • Hedin, Hans
  • Hirvensalo, Irmeli
  • Vaarnas, Markko
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: West Sussex : John Wiley & Sons, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.83 HAD.

A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi. by
  • Sarstedt, Marko
  • Mooi, Erik
  • SpringerLink (Online service)
Series: Springer Texts in Business and Economics
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Springer-Verlag, c.2014
Availability: Items available for loan: Central Library (2)Call number: 658.83 SAR, ...

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The Mcgraw-Hill Companies, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Data mining for dummies / by Meta S. Brown. by
  • Brown, Meta S
Series: For dummies
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (2)Call number: 006.312 BRO, ...

Marketing research : an applied approach / Naresh Malhotra, David Birks. by
  • Malhotra, Naresh K
  • Birks, David F
Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education / Prentice Hall, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.83 MAL, ...

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