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Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson Education Limited, c.2013.Edition: Arab world edDescription: 936 p. : ill. ; 28 cmISBN:
  • 9781408272367 (pbk.)
  • 1408272369 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 22 658.83 MAL
Summary: While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.83 MAL (Browse shelf(Opens below)) Available 000030935
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Not for loan 000035080
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035081
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035082
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035083
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035084
Total holds: 0

Index : p.917-932.

Glossary : p. 890-916.

Bibliography : p. 851-888.

While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.

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