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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

By: Material type: TextTextPublication details: Hoboken : John Wiley & Sons, c.2010.Description: xxi, 298 p. : ill. ; 24 cmISBN:
  • 9780470504543 (cloth)
  • 0470504544 (cloth)
Subject(s): DDC classification:
  • 658.83 22 JEF
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 JEF (Browse shelf(Opens below)) 23317 Available 000039563
Total holds: 0

Index : p. 285-298.

Bibliography : p. 279-283.

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