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Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by
  • Edge, Jon
  • Milligan, Andy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

Brand media strategy : integrated communications planning in the digital era / Antony Young. by
  • Young, Antony, 1964-
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

Manager's guide to online marketing / Jason D. Weaver. by
  • Weaver, Jason D
Series: Briefcase books
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2013
Other title:
  • Online marketing
Availability: Items available for loan: Central Library (1)Call number: 658.872 WEA.
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Logo design love : a guide to creating iconic brand identities / David Airey. by
  • Airey, David, 1979- [author.]
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: [San Francisco] : New Riders / Peachpit / Pearson education, [2015]Copyright date: c2015
Availability: Not available: Central Library: Checked out (1).

The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. by
  • Leibtag, Ahava
  • Halvorson, Kristina [editor.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Waltham : Morgan Kaufmann / Elsevier, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.872 LEI.

Marketing communications : brands, experiences and participation / Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, 2013
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Branding for the public sector : creating, building and managing brands people will value / Paul Temporal. by
  • Temporal, Paul
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley and sons Ltd., 2015
Availability: Items available for loan: Central Library (1)Call number: 352.748 TEM.

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
  • Heding, Tilde
  • Knudtzen, Charlotte F
  • Bjerre, Mogens, 1959-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016
Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

CEO branding : theory and practice / edited by Marc Fetscherin. by
  • Fetscherin, Marc [editor.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 658.42 CEO.

Nation branding : concepts, issues, practice / Keith Dinnie. by
  • Dinnie, Keith
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016
Availability: Items available for loan: Central Library (1)Call number: 352.748 DIN.

How brands grow : what marketers don't know / by Byron Sharp. by
  • Sharp, Byron
Edition: 1st ed., Reprint ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2017
Availability: Items available for loan: Central Library (1)Call number: 658.827 SHA.

How brands grow / Jenni Romaniuk, Byron Sharp. by
  • Romaniuk, Jenni
  • Sharp, Byron
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2016
Availability: Items available for loan: Central Library (1)Call number: 658.827 ROM.

Building a storybrand : clarify your message so customers will listen / Donald Miller. by
  • Miller, Donald, 1971-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017
Other title:
  • Building a story brand
Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by
  • Fill, Chris [author.]
  • Turnbull, Sarah, Dr [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow : Pearson Education, 2019
Availability: Items available for loan: Central Library (2)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.802 FIL, ...

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