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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by
  • Edge, Jon
  • Milligan, Andy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
  • Heding, Tilde
  • Knudtzen, Charlotte F
  • Bjerre, Mogens, 1959-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016
Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

Building a storybrand : clarify your message so customers will listen / Donald Miller. by
  • Miller, Donald, 1971-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017
Other title:
  • Building a story brand
Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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