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Manager's guide to online marketing / Jason D. Weaver.

By: Material type: TextTextSeries: Briefcase booksPublication details: New York : McGraw-Hill, c.2013.Description: xiv, 201 p. : ill. ; 23 cmISBN:
  • 9780071801874
  • 0071801871
Other title:
  • Online marketing
Subject(s): Genre/Form: DDC classification:
  • 658.872 22 WEA
LOC classification:
  • HF5415.1265 .W424 2013
Summary: For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.872 WEA (Browse shelf(Opens below)) 314 Available 000038718
Total holds: 0

Index : p. 191-201.

For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.

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