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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Contributor(s): Material type: TextTextPublication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009 Description: xiv, 217 p. : forms, photographs, tables ; 22 cmISBN:
  • 9780273714200 (pbk. : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.827 22 EDG
Contents:
Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 EDG (Browse shelf(Opens below)) 20677 Available 000037052
Total holds: 0

Includes appendixes.

Index : p. 211-217.

Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)

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