Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.
Material type: TextPublication details: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmISBN:- 0743249380
- 658.827 22 AAK
- HD69.B7 .A2154 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
NB - Book (Non borrowing) | Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Not for loan | 000019285 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019286 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019287 |
Total holds: 0
Includes bibliographical references (p. [323]-327) and index.
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