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Elements of marketing / Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK.

By: Material type: TextTextPublisher: London : DP Publications Ltd, 1994Edition: Third edition; Reprinted editionDescription: vii,435 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1858050219 (pbk) :
Subject(s): Genre/Form: DDC classification:
  • 658.8 MOR 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 MOR (Browse shelf(Opens below)) Available 000049701
Total holds: 0

Includes appendices.

Includes index.

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