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Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN:
  • 0324289561 (student ed. with InfoTrac)
  • 0324320159 (student ed.)
  • 0324317182 (instructor's ed. with InfoTrac)
Subject(s): DDC classification:
  • 659.1 22 OGU
LOC classification:
  • HF5821 .O34 2006
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 659.1 OGU (Browse shelf(Opens below)) Available 000026718
Total holds: 0

Includes bibliographical references and indexes.

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