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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, 2010 c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781412974912 (pbk.)
  • 1412974917 (pbk.)
Subject(s): DDC classification:
  • 659.1 22 ALT
LOC classification:
  • HF5823 .A758 2010
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 659.1 ALT (Browse shelf(Opens below)) 302 Available 000020212
Total holds: 0

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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