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Qualitative Marketing Research : A Cultural Approach / Johanna Moisander and Anu Valtonen.

By: Contributor(s): Material type: TextTextSeries: Introducing qualitative methodsPublication details: London : Thousand Oaks : SAGE, c2006.Description: xi, 227 p. ; 25 cmISBN:
  • 1412903807 (cased)
  • 1412903815 (pbk.)
  • 9781412903806
  • 9781412903813 (pbk.)
Subject(s): DDC classification:
  • 658.83 22 MOI
LOC classification:
  • HF5415.2 .M623 2006
Other classification:
  • 85.40
Online resources:
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.83 MOI (Browse shelf(Opens below)) 6461 Available 000014679
Total holds: 0

Includes bibliographical references and index.

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