Image from Google Jackets

Social marketing in the 21st century / Alan R. Andreasen, Georgetown University.

By: Material type: TextTextPublisher: California : Sage Publications, Inc., [2006]Copyright date: c2006Description: xi, 264 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412916349 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 361.00688 AND 22
Online resources:
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 361.00688 AND (Browse shelf(Opens below)) Available 000049295
Total holds: 0

Includes bibliographical references and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

There are no comments on this title.

to post a comment.

© BUE Library 2020