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Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005
Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Availability: Items available for loan: Central Library (1)Call number: 658.8 ARM.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
  • Lovelock, Christopher
  • Wright, Lauren
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens. by
  • Kotler, Philip
  • Bowen, John (John T.), 1948-
  • Makens, James C
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: Central Library (1)Call number: 647.940688 KOT.

Essentials of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Material type: Text Text
Publication details: Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005
Availability: Items available for loan: Central Library (1)Call number: 658.8 BRA.

Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Twelfth ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online access:
Availability: Items available for loan: Central Library (3)Call number: 658.8 KOT, ...

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

The Marketing Plan Handbook / Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.802 WOO, ...

Marketing : an introduction / Gary Armstrong & Phil Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 ARM.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by
  • Keller, Kevin lane
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008
Availability: No items available.

Marketing : DVD/ an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 c2005
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.8ARM.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005
Availability: Items available for loan: Central Library (1)Call number: 658.8BES.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River : Pearson Prentice Hall, c.2007
Availability: Items available for loan: Central Library (7)Call number: 658.8342 SCH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8342 SCH.

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Pearson/Addison Wesley, c.2007
Availability: Items available for loan: Central Library (2)Call number: 658.872 LAU, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.872 LAU.

Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,c2005. c2005
Availability: Items available for loan: Central Library (1)Call number: 658.84KEE.

Case book to accompany E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Pearson/Addison Wesley, c2004
Availability: No items available.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 11th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802KER.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, United States : Pearson Prentice Hall, c.2006
Availability: Items available for loan: Central Library (9)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Central Library (3)Call number: 658.84 KEE, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.84 KEE.

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