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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.

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