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Ethical Marketing / Patrick E. Murphy ... [et al.].

Contributor(s): Material type: TextTextSeries: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p. ; 23 cmISBN:
  • 0131848143
  • 9780131848146
Subject(s): DDC classification:
  • 174.96588 22 ETH
Contents:
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028633
Book - Borrowing Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028362
Book - Borrowing Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028363
Total holds: 0

Includes bibliographical references (p. 248-257) and index.

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

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