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Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New Jersey : Pearson Education / Prentice Hall, [2003]Copyright date: c2003Edition: Sixth edition; International editionDescription: xxxii, 599 pages ; illustrations (color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131202065
  • 9780131202061
Other title:
  • Advertising : principles and practice
Subject(s): DDC classification:
  • 659.1 WEL 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor unknown 659.1 WEL (Browse shelf(Opens below)) Available 000049637
Total holds: 0

Includes bibliographical references and index.

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