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Sports marketing : a strategic perspective / Matthew D. Shank, Ph.D. dean, School of Business Administration and professor of Marketing, University of Dayton.

By: Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: c2009Edition: Fourth editionDescription: xxiv, 453 pages : illustrations, portraits ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0138137455 (International ed. : pbk.)
  • 9780138137458 (International ed. : pbk.)
Subject(s): Genre/Form: DDC classification:
  • 796.0698 22 SHA
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library Second Floor Baccah 796.0698 SHA (Browse shelf(Opens below)) Available 000028347
Book - Borrowing Book - Borrowing Central Library Second Floor Baccah 796.0698 SHA (Browse shelf(Opens below)) Available 000028348
Book - Borrowing Book - Borrowing Central Library Second Floor Baccah 796.0698 SHA (Browse shelf(Opens below)) Available 000028349
Total holds: 0

Includes bibliographical references and index.

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