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Strategic Management in Action / Mary Coulter.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd ed. International EditionDescription: xv, 350 p. : ill. ; 26 cmISBN:
  • 0131293885
Subject(s): DDC classification:
  • 658.4012 22 COU
LOC classification:
  • HD30.28 .C696 2005
Online resources:
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.4012 COU (Browse shelf(Opens below)) 06458 Available 000014375
Total holds: 0

Includes bibliographical references and index.

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.

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