Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt.
Material type:
TextPublication details: New York : McGraw-Hill, c2008.Description: 215 p. : ill. ; 21 cmISBN: - 0071508287
- 9780071508285
- 658.800285 22 VOL
Contents:
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB - Book (Non borrowing)
|
Central Library First floor | Baccah | 658.800285 VOL (Browse shelf(Opens below)) | Not for loan | 000028165 | ||
Book - Borrowing
|
Central Library First floor | Baccah | 658.800285 VOL (Browse shelf(Opens below)) | Available | 000028166 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 658.800285 VOL (Browse shelf(Opens below)) | Available | 000028167 |
Total holds: 0
Includes bibliographical references and index.
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
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