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Contemporary Advertising and Integrated Marketing Communications / William F. Arens.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian ArensDescription: xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:
  • 0071220607 (pbk.)
  • 9780071220606 (pbk.)
Subject(s): DDC classification:
  • 659.1 22 ARE
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028371
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028372
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Not for loan 000028272
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028273
Total holds: 0

"International student edition" --cover.

Previous ed.: 2009.

Formerly CIP. Uk

Includes bibliographical references and index.

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