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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:
  • 0256228779
Subject(s): DDC classification:
  • 658.8 C5631
Online resources:
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8 CHU (Browse shelf(Opens below)) Available 000003303
Total holds: 0

Includes bibliographical references (p. [587]-605) and indexes.

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