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Market-led strategic change : transforming the process of going to market / Nigel Piercy.

By: Material type: TextTextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, 2009Edition: 4th edDescription: 551p. : ill. ; 24 cmISBN:
  • 9781856175043
Subject(s): DDC classification:
  • 658.8 21 PIE
LOC classification:
  • HF5415.13 .P542 1997
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.8 PIE (Browse shelf(Opens below)) 364 Available 000015989
Total holds: 0

Includes index.

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