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Managing services marketing : text and readings / John E.G. Bateson.

By: Material type: TextTextSeries: Dryden press series in marketingPublisher: Orlando, FL : The Dryden Press : Harcourt Brace College Publishers, [1995]Copyright date: c1995Edition: Third editionDescription: xvii, 680 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030986664
  • 9780030986666
Subject(s): Genre/Form: DDC classification:
  • 658.8 BAT 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 BAT (Browse shelf(Opens below)) Available 000048977
Book - Borrowing Book - Borrowing Central Library First floor 658.8BAT (Browse shelf(Opens below)) Available 000011555
Total holds: 0

Includes bibliographical references and index.

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