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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. by
  • Hoffman, K. Douglas
  • Bateson, John E. G
  • Hoffman, K. Douglas
Edition: 3rd ed.
Material type: Text Text
Publication details: Mason, OH : Thomson /South-Western,2006 2006
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 HOF.

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Managing services marketing : text and readings / John E.G. Bateson. by
  • Bateson, John E. G [author.]
Series: Dryden press series in marketing
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Orlando, FL : The Dryden Press : Harcourt Brace College Publishers, [1995]Copyright date: c1995
Availability: Items available for loan: Central Library (2)Call number: 658.8BAT, ...

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