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Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

By: Contributor(s): Material type: TextTextPublication details: Australia : Thomson 2004.Edition: 2nd edDescription: xxiv, 520 p. : ill. ; 25 cmISBN:
  • 1861529015 (pbk)
Subject(s): DDC classification:
  • 658.84 E9242
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.84 EVA (Browse shelf(Opens below)) Available 000003302
Total holds: 0

Includes bibliographical references and index.

Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998.

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