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The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley,2004 2004.Description: ix, 262 p. : ill. ; 24 cmISBN:
  • 0471659509
Subject(s): DDC classification:
  • 658.8 FOX
Online resources:
Contents:
Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
catalogued by: wessam
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8FOX (Browse shelf(Opens below)) Available 000008353
Total holds: 0

distributer: Al-Ahram

Includes bibliographical references and index.

Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.

catalogued by: wessam

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