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Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Marshall, Greg W
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, c.2005
Availability: Items available for loan: Central Library (3)Call number: 658.85 JOH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 JOH.

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by
  • Gupta, Sunil
  • Lehmann, Donald R
Material type: Text Text
Publication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005
Availability: Items available for loan: Central Library (1)Call number: 658.812GUP.

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, Tony
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage Publications Inc., c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

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