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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. by
  • Hisrich, Robert D
  • Peters, Michael P
Series: Macmillan series in college marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Toronto : New York : Macmillan ;c1991 Collier Macmmillan Canada ;c1991 Maxwell Macmillan International Pub. Group,c1991 c1991
Availability: Items available for loan: Central Library (1)Call number: 658.802 HIS.

Product Strategy and Management / Michael Baker and Susan Hart. by
  • Baker, Michael John
  • Hart, Susan J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall,c.2007. c.2007
Availability: No items available.

Product Design : Techniques in Reverse Engineering and New Product Development / Kevin N. Otto, Kristen L. Wood. by
  • Otto, Kevin N
  • Wood, Kristin L
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001 c. 2001
Availability: Items available for loan: Central Library (3)Call number: 658.5752 OTT, ...

The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / John M. Legge. by
  • Legge, John M, 1942- [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: North Sydney, Australia : Allen & Unwin, 1992
Availability: Items available for loan: Central Library (1)Call number: 658.8 LEG.

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