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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
- Ferrell, O. C
- Hartline, Michael D
Edition: 4th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson South-Western,2008 c2008
Availability: Items available for loan: Central Library (6)Call number: 658.802 FER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FER.
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Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. by
- Hutt, Michael D
- Speh, Thomas W
Edition: 9e [ed.].
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : Thomson South-Western, c2007
Availability: Items available for loan: Central Library (1)Call number: 658.804 HUT. Items available for reference: Central Library: Not for loan (1)Call number: 658.804 HUT.
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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by
- Clow, Kenneth E
- Baack, Donald
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.
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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon. by
- Doole, Isobel, 1954- [author.]
- Lowe, Robin, 1945- [author.]
- Kenyon, Alexandra J, 1966- [author.]
Edition: Eighth edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hampshire, United Kingdom : Cengage Learning, EMEA, [2019]Copyright date: c2019
Availability: Items available for loan: Central Library (2)Call number: 658.848 DOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 DOO.
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