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Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough.

By: Contributor(s): Material type: TextTextSeries: Get both sides of the storyPublisher: Boston. MA. : Course Technology / Cengage Learning, [2011]Copyright date: c2011Description: xx, 278 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781435456525 (pbk.)
  • 1435456521 (pbk.)
Subject(s): DDC classification:
  • 658.872 AGR 22
Summary: This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Donation-Gift 658.872 AGR (Browse shelf(Opens below)) Available 000048449
Total holds: 0

Includes index.

This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

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