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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson/South-Western,2007 2007
Availability: No items available.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009
Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

Strategic Advertising Management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

Marketing Communications : Interactivity, Communities, and Content / Chris Fill. by
  • Fill, Chris
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Dietzel, Jörg, 1961-
  • Belch, Michael A
Edition: 9th ed. / with contributions by Jörg Dietzel.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Central Library (6)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Marketing communications : brands, experiences and participation / Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, 2013
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Singapore] : McGraw-Hill Education, c.2015
Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by
  • Fill, Chris [author.]
  • Turnbull, Sarah, Dr [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow : Pearson Education, 2019
Availability: Items available for loan: Central Library (2)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.802 FIL, ...

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