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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald E
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • www.bl.uk
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Availability: Items available for loan: Central Library (1)Call number: 659.113 PAR.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. by
  • Parente, Donald
  • Strausbaugh-Hutchinson, Kirsten L
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Cengage Learning, c.2015
Other title:
  • Guide to marketing communication plans
Availability: Items available for loan: Central Library (3)Call number: 659.113 PAR, ... Items available for reference: Central Library: Not for loan (2)Call number: 659.113 PAR, ...

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