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Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker

By: Material type: TextTextPublication details: New York : Free Press , c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 0029001013
Subject(s): DDC classification:
  • 658.827 22 AAK
LOC classification:
  • HD69.B7 A22 1991
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 AAK (Browse shelf(Opens below)) Available 000019359
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 AAK (Browse shelf(Opens below)) Available 000019360
Total holds: 0

Includes bibliographical references (p. 277-287) and index.

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