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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: The McGraw-Hill / Irwin series in marketing Edition: 5th ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2001 Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL. Log in to add tags Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 10th ed., Global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [Singapore] : McGraw-Hill Education, c.2015 Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Log in to add tags Add to cart (remove)

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