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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. by
  • Nagle, Thomas T
  • Hogan, John E
  • Zale, Joseph
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Central Library (3)Call number: 658.816 NAG, ...

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by
  • West, Douglas C
  • Ford, John B. (John Battice), 1949-
  • Ibrahim, Essam
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c.2015
Availability: Items available for loan: Central Library (2)Call number: 658.8101 WES, ...

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