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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
- Moriarty, Sandra E. (Sandra Ernst)
- Mitchell, nancy
- Wells, william
Edition: 10th ed., Global ed.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title: - Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.
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Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado. by
- Wells, William, 1926- [author.]
- Burnett, John, 1944- [author.]
- Moriarty, Sandra E. (Sandra Ernst) [author.]
Edition: Sixth edition.International edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, New Jersey : Pearson Education / Prentice Hall, [2003]Copyright date: c2003
Other title: - Advertising : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 WEL.
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Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. by
- Moriarty, Sandra E. (Sandra Ernst) [author.]
- Mitchell, Nancy, 1950- [author.]
- Wells, William, 1926- [author.]
Edition: Eighth edition, International edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Jersey : Pearson Education, Inc., [2009]Copyright date: c2009
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.
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