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		Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Series: Irwin series in marketing Edition: 2nd ed. Material type: Text Publication details: Boston : Irwin/McGraw Hill, c1998 Online access: Publisher description Table of contents Availability: Items available for loan: Central Library (1)Call number: 658.8 CHU. Log in to add tags Add to cart (remove)
		A Preface to Marketing Management / J. Paul Peter, James H. Donnelly by Peter, J. Paul Donnelly, James H Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill,2006 2006 Online access: Publisher description Table of contents only Availability: Items available for loan: Central Library (1)Call number: 658.8 PET. Log in to add tags Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C [author. ] Edition: 8th ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw Hill, c.2008 Availability: Items available for loan: Central Library (3)Call number: 658.8342 PET, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8342 PET. Not available: Central Library: Checked out (1). Log in to add tags Add to cart (remove)

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