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Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Prentice Hall,2007. c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802PEL.

Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de, 1957-
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2010 2010
Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de, 1957- [author.]
  • Geuens, Maggie, 1969- [author.]
  • Bergh, Joeri van den, 1971- [author.]
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson Education Limited, 2018
Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.

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